GEO Consulting
Generative Engine Optimization helps your brand appear in citations and recommendations in AI-generated answers on ChatGPT, Claude, Google Gemini, and other AI tools your customers use.
Help AI Systems Find Your Brand
More people are getting answers from AI tools instead of clicking through search results. If your brand is absent from those answers, you miss a growing audience. GEO improves your content structure, authority signals, and website so AI systems such as ChatGPT, Claude, and Google Gemini can accurately represent and cite your brand.
How AI Is Changing Search
Gartner predicts a 50% drop in traditional search traffic by 2028. ChatGPT has 900M+ weekly users. Google AI Overviews reach 1.5B users across 200+ countries. Perplexity processes 500M+ queries per month. As AI search changes how people find businesses, your brand needs to be visible in its answers.
What Makes AI Cite Your Brand
AI models synthesize answers from sources they trust, rather than simply rank pages. That trust comes from three things: structured data they can parse, authority signals across the web (brand mentions, not just backlinks), and content written in a way that directly answers questions. We reverse-engineer what makes AI systems choose one source over another, then apply those patterns to your content.
Brand Mentions Matter More Than Backlinks
Backlinks are central to traditional SEO. For AI search, brand mentions are 3x more correlated with citations than backlinks (Ahrefs, 2025). We build your brand's presence across the platforms AI models trust most: Reddit, YouTube, LinkedIn, Wikipedia, industry publications, and authoritative forums. We focus on relevant participation and content placement, avoiding spam.
Make Your Content Readable by AI
We implement the technical foundations that help AI systems read your site: llms.txt files for AI crawler guidance, rich JSON-LD structured data, proper schema markup, and content structured to match how LLMs process information. We also configure your robots.txt to explicitly welcome AI crawlers (GPTBot, ClaudeBot, PerplexityBot), because if they can't crawl your site, they can't cite it.
Each AI Platform Works Differently
ChatGPT favors structured, authoritative sources with clear entity information. Perplexity prioritizes recent, cited content. Google AI Overviews lean on existing Search rankings plus structured data. Claude weighs factual accuracy and sourcing. We optimize for each platform's specific behavior.
How GEO Works
Structured Data
Implement rich structured data so AI systems can accurately parse and cite your content.
Authority Signals
Build E-E-A-T signals that make AI models trust and prioritize your brand as a source.
Conversational Content
Create content optimized for natural language queries that AI assistants can directly reference.
AI Visibility Audit
Monitor how your brand appears across AI platforms and identify gaps in representation.
llms.txt Implementation
AI crawler guidance files that tell LLMs what your site is about and where to find key content.
Brand Mention Strategy
Building presence on Reddit, YouTube, LinkedIn, and industry platforms where AI sources information.
AI Crawler Access
Configuring robots.txt and server responses to welcome GPTBot, ClaudeBot, PerplexityBot, and other AI crawlers.
Citation Monitoring
Tracking how and where your brand appears in AI-generated responses across multiple platforms.
GEO + SEO Integration
Aligning traditional SEO and GEO strategies so they reinforce each other instead of competing.
FAQ
What's the difference between SEO and GEO?
SEO focuses on traditional search engine rankings. GEO focuses on helping your brand get cited in AI-generated answers on tools such as ChatGPT, Claude, and Google Gemini.
Which AI platforms does GEO target?
We optimize for ChatGPT, Claude, Google Gemini, and other major generative search platforms.
Do I still need SEO if I do GEO?
Yes. GEO builds on strong SEO foundations. Traditional SEO ensures your content is crawlable and authoritative, which also helps AI systems trust and cite your brand.
What is llms.txt?
A standardized file (like robots.txt for AI) that tells language models what your site is about, where key pages are, and how to reference your content. We implement and maintain it.
How do you track AI citations?
We monitor how your brand appears on ChatGPT, Claude, and Google Gemini through manual testing and automated checks. No single tool covers this fully yet, so we also review results directly.
Is GEO just for big brands?
No. In AI search, a well-structured small business site can get cited over a Fortune 500 company if its content better answers the question. GEO rewards quality over size.
How long does GEO take to show results?
Technical changes (structured data, llms.txt, crawler access) can improve AI visibility within weeks. Brand mention strategies take 2-4 months to build momentum.
Can GEO help with Japanese AI search?
Yes. We optimize for both English and Japanese AI search behavior. Japanese LLM responses have different source preferences and content patterns.
What's the relationship between E-E-A-T and GEO?
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the foundation of both. AI models use E-E-A-T signals to decide which sources to trust and cite. Strong E-E-A-T is the single most important factor in GEO.
Curious How AI Search Sees Your Brand?
We'll show you how your brand currently appears across AI platforms and where the gaps are.
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